Founders Bio

Bill Perches is a certified Mixed Martial Arts Conditioning Coach and Kettlebell Instructor. He spent over 20 years in field operations around the world, as a High Risk Dignitary Protection Operator, as well as a Physical Readiness Trainer and Law Enforcement Weapons Instructor. Some of his clients are among the most famous and recognizable people in the world. He writes, speaks, and coaches clients on fitness, preparedness, and general well-being.